Vox Media houses 8 brands on one core platform. Previously, each site had their own custom front-end code base. We've spent the last year unifying, refactoring, and thinking of brands beyond the website.
Four different article pages on the Unison platform.
In early 2014, we embarked on a project to unify the 8 Vox Media brands and 300+ websites onto one core platform. We called this project Unison. Previously, our sites all shared core back-end functionality, but we had 8 completely separate front-end codebases. As we began adding brands to our platform, we realized this was absolutely not scalable.
This was a chance to start fresh! After years of building off an existing platform, we were able to start over and rethink how we do front-end development at Vox Media. We stared small: building a baseline of what a Vox Media website would be, and built in functionality to “theme” our sites, so brands could easily have a different set of styles (colors, typography, etc).
As a senior front-end engineer on this team, in addition to building out the product, I’ve spent a lot of time writing documentation, influencing front-end architecture, and making product decisions.
Read more from our product blog: Curbed on Chorus, the start of a new era at Vox Media.
To theme our sites, we have a modal appear over the page for designers to adjust styles.
Curbed was the first site we built onto this new platform.
Example of next reads and newsletter module across brands.